1.This MTB Jamboree is created to promote mountain biking sports in Malaysia. With the title sponsor from Chao Yang Tires, the event will also serve the purpose to promote Chao Yang Tires brand and products. 2.The MTB jamboree trail selected are located at Pulau Indah, Klang. Beside promoting healthy life stlyes, the event also serve to create products awareness for Chao Yang tires. OBJECTIVE
To promote the branding and products of Chao Yang Bicycle Tires, through the event together with the media influence of Cycling Evolution Magazine.
To create the products awareness of Chao Yang tires.
To build Chao Yang Tires branding image in Malaysia market.
To organize a cycling event that will promote family values and healthy life style.
To create a successful and grand cycling event annually.